Improved CTR: Stories can also help improve your click-through rate (CTR). More traffic: Besides increased engagement and reach, Google stories can drive more traffic to your site.Īccording to Google, publishers who create AMP stories see up to 30% more clicks from Google Search. This means that your stories have the potential to reach a wide audience. Greater reach: You can share these stories across all of Google’s properties, including Search, Discover, and the Google app. Improved engagement: The recent addition of AMP stories has led to increased engagement with content, with users spending an average of two minutes per story.įor comparison, the average time spent on a web page is just over one minute. The following are a handful of the advantages of using Web Stories: Drive traffic to your website effortlessly.Supportive in appearing on Google surfaces (Search & Discover).Generate sharable link in each webstory.Helpful in engaging new and wider targeted audience.And, with the proper optimization, they can be a great way to improve your SEO.īelow are Google web stories SEO advantages I have to say that I’m excited about the potential of internet stories.Įven, they offer a great opportunity for businesses to reach a wider audience. This means it’s crucial to create a visually appealing story and easy to navigate. In addition, Google has said that they may also consider the overall design of a story when ranking it. In other words, if you want your story to rank well on Google, it’s important to make sure that these elements are optimized. This includes things like the title, description, and thumbnail image of a story. Google has said that they consider a number of factors when ranking Web Stories. Did you know that SEO can play a role in Google Stories? Yes, that’s right!
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